Overview

State Farm activated its With The Assist campaign at WNBA All-Star Weekend with an interactive experience celebrating women’s basketball culture. As Project Coordinator, I supported the account team throughout the pre-production phase while working closely with the production team to organize logistics, align vendor deliverables, and maintain project timelines.

I also assisted with talent-related preparation leading up to the event, ensuring smooth coordination for appearances from Caitlin Clark, JuJu Watkins, Rikea Jackson, and others. My work helped set the foundation for a seamless on-site execution that aligned with State Farm’s strategic and creative goals.

Results / KPIs

● Activation received amplified visibility with reels posted across State Farm, WNBA, and Caitlin Clark’s IG channels

● Multi-platform content drove strong social engagement and broad reach

● Pre-production deliverables were completed on time, enabling smooth event execution

● Positive client alignment throughout planning, with all materials supporting campaign objectives