For TGL’s inaugural game launch, I led a 3-day influencer activation designed to introduce creators to TGL’s new tech-forward golf league and build anticipation for its debut.
As Project Lead, I oversaw all creative, production, and influencer management from initial planning through on-site execution.
The experience included a welcome cocktail event, a VIP game viewing at the SoFi Center, and an exclusive behind-the-scenes tour highlighting TGL’s cutting-edge gameplay environment. Across the weekend, we hosted 15 influencers who produced high-quality content that successfully amplified TGL’s brand and launch moment.
Results / KPIs
● Social Impressions: Content produced by 15 influencers generated 1M+ impressions across social platforms
● Delivered a high-volume content package supporting TGL’s debut digital push
● Seamless execution across all three touchpoints: cocktail event, SoFi Center viewing, and BTS tour