Champion — Campus Tour

Champion launched a multi-campus storytelling and tailgate experience highlighting the unique journeys of four college students from four different universities.

As Account Lead, I oversaw the entire content and experiential program from pre-production through delivery. The initiative included a dedicated content shoot capturing each student’s personal path to college, followed by a four-campus football Saturday tour featuring custom Champion school hoodies and on-site tailgate activations.

The campaign blended authentic student narratives with high-energy campus experiences, positioning Champion as a brand deeply connected to collegiate culture.

Results / KPIs

● Social Impressions: Campaign content generated an estimated 500K–750K impressions across Champion and student channels

● Strong engagement driven by storytelling + campus culture crossover

● Successful delivery of multi-campus content and activations on schedule