For NBA All-Star Weekend 2023, StockX delivered a multi-day experiential activation that blended local culture, sneaker energy, and the platform’s premium product ecosystem.

As Account Support, I worked across pre-production and onsite needs to help bring the activation to life. The space featured custom installations inspired by the host city’s creative identity, hands-on product displays, games, premium giveaways, and exclusive StockX merchandise.

The weekend opened with a StockX launch party sponsored by D’Ussé, highlighted by a special guest appearance from Travis Scott, driving major attention and cultural relevance throughout ASW weekend.

Results / KPIs

● Social content from StockX, influencers, and attendees generated strong organic engagement throughout ASW

● High foot traffic driven by installations, games, giveaways, and the Travis Scott appearance

● Successful execution of a multi-day city-inspired activation aligned with StockX’s brand and product story

● Strong positive feedback from the StockX team and event partners